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WaterCan Announces LUSH cosmetics launches WaterCan "Charity Pot"
OTTAWA - October 16, 2007
LUSH Fresh Handmade Cosmetics (North America), purveyor of natural body products, supports WaterCan's project work in Africa by launching the "Charity Pot".
All proceeds from every pot of hand and body lotion sold go into the LUSH Charity Pot Fund, which then gets distributed to six charitable groups, one of which is WaterCan.
Through this initiative, LUSH customers will help WaterCan to provide access access to clean water, sanitation facilities, and hygiene education to still more needy children and their families in Africa.
About the LUSH "Charity Pot"
Retailing for $19.95 CDN, the 240g "Charity Pot" contains a "luxurious hand and body lotion, made with fairly traded cocoa butter and almond oil" and fragranced with ylang ylang, geranium, and tagettes essential oils.
An instant success in the UK, the "Charity Pot" is now being launched in North America. Pots are available in all LUSH stores across North America - in plenty of time for the holidays!
The "Charity Pot" program will both raise
awareness of the work charitable organizations are doing and will act as examples of the types of causes LUSH is looking to fund. As quickly as money comes into the Charity Pot Fund, it will be sent out to the chosen groups. A full and regularly updated list of all charities and causes the Fund donates to will be available at www.lush.com.
About WaterCan's Recipient Communities in Africa WaterCan's portion of "Charity Pot" proceeds will be directed to school- and community-based projects in eastern Africa. High population density in these communities and the lack of even basic sanitation facilities contribute to polluted water supplies, resulting in high incidence of both diarrheal disease and cholera. Funding of these projects will eliminate the need for the urban and rural poor to travel long distances each day to collect clean water, or expose themselves to preventable diseases through the consumption of water from contaminated sources. WaterCan's projects involve three important and inter-related components: access to clean water, access to sanitation facilities, and the provision of hygiene education. Training to ensure the long-term operation and maintenance of facilities is also provided to ensure project sustainability and to build localized capacity.
For more information, contact:
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Since 1978, LUSH Fresh Handmade Cosmetics has believed in making effective cosmetic products from fresh, organic fruits and vegetables, using the finest essential oils and safe synthetics. LUSH uses little or no preservatives or packaging and does not test their products on animals. LUSH products are currently available in over 400 retail locations worldwide as well as via international mail-order.