In celebration of its 25th anniversary, WaterCan is proud to announce an exciting new campaign led by the organization's newly appointed National Ambassador, Ben Mulroney: KILIMANJARO CLIMB FOR LIFE.

The Kilimanjaro Climb for Life—scheduled for October 12 to 26, 2012—will challenge brave Canadians to scale Africa's renowned mountain, which towers 19,341 feet above sea level.

Joining eTalk's Ben Mulroney in the climb is the President of the Clean Water Foundation, Chris Hilkene. Chris has dedicated much of his life to charitable causes, including ten years spent as Vice President of the Vari Foundation in Toronto. It was the demolishment of a tributary by the Don River where he played as a child that sparked an initial interest in water. Chris went on to receive a Masters in Environmental Studies from York University, and began his professional career working on Great Lakes issues.

Chris became involved in the Kilimanjaro Climb for Life after a meeting with the Executive Director of WaterCan, George Yap. George and Chris' friend, fellow climber Kerry Freek, encouraged him to join the climb, and Chris says "it took me less than 12 hours to be signed up as a member." Though he participates for fundraising efforts for many organizations, the Kili-Climb is a unique opportunity to put himself on the frontlines of a campaign. Chris says that participating in the Kili-Climb is important to him because "health, prosperity and well-being are all intricately directly tied to access to clean water. We have it, others don't. It's that simple."

Chris Hilkene and Ben Mulroney join a team of 22 Canadians on this extraordinary journey up Kilimanjaro. Says WaterCan Executive Director, George Yap, "This team—comprising industry leaders, including photographer Peter Bregg and Paul Smith, Chairman of VIA Rail—will serve as an inspiring example of Canada's global reputation as a dynamic and forward-thinking nation."

Through WaterCan's mobile fundraising initiative, people can text H20 to 45678 to donate $10 towards WaterCan's Kilimanjaro Climb for Life campaign.

To pledge support to Chris Hilkene's personal fundraising campaign to benefit WaterCan, visit www.watercan.com/25/kilimanjaro-climb-for-life


ABOUT WATERCAN (www.WaterCan.com)

Since 1987, WaterCan—a Canadian charity—has been working hard to remedy the frequently overlooked water and sanitation crisis. More than 780 million people worldwide lack access to clean water, and a further 2.5 billion lack access to basic sanitation. With the help of generous Canadians, WaterCan introduces sustainable, long-term water, sanitation, and hygiene education programs to communities in need. In the 25 years since WaterCan was founded, more than 1.2 million children, women, and men in the world's most impoverished regions have gained access to clean water through WaterCan's programs—a key step in the process of building healthy and efficient communities.


MEDIA INQUIRIES:
Andrea Helfer
ahelfer@watercam.com
1-613-230-5182 x229