In celebration of its 25th anniversary, WaterCan is proud to announce an exciting new campaign led by the organization's newly appointed National Ambassador, Ben Mulroney: KILIMANJARO CLIMB FOR LIFE.

The Kilimanjaro Climb for Life—scheduled for October 12 to 26, 2012—will challenge brave Canadians to scale Africa's renowned mountain, which towers 19,341 feet above sea level.

Joining eTalk's Ben Mulroney in the climb is the Editor-in-Chief of Water Canada magazine, Kerry Freek. At just 31, Kerry's involvement in water issues both locally and globally is an inspiring example of the strides one person can make towards changing the world. She is a national speaker on water issues, and an active member of the University of Toronto's Water Finance committee and the Canadian Water Summit's advisory committee. "Raising awareness about water is an essential part of my job," Kerry says, "The Kilimanjaro Climb for Life is an important extension of that work."

In addition to raising funds towards WaterCan's mission, Kerry is also pairing up with Waterlution to match donations and kick-start a water leadership program for Aboriginal youth. "I think it's vital to make the connection between the WaterCan effort and our own challenges in Canada," says Kerry. Leading up to the climb, Kerry has reached out to her network to raise just over $10,000 towards WaterCan's fundraising goals, and her efforts aren't finished yet!

Kerry Freek and Ben Mulroney join a team of approximately 20 Canadians on this extraordinary journey up Kilimanjaro. Says WaterCan Executive Director, George Yap, "This team—comprising industry leaders, including photographer Peter Bregg and Paul Smith, Chairman of VIA Rail—will serve as an inspiring example of Canada's global reputation as a dynamic and forward-thinking nation."

Through WaterCan's mobile fundraising initiative, people can text H20 to 45678 to donate $10 towards WaterCan's Kilimanjaro Climb for Life campaign.

About WaterCan (

Since 1987, WaterCan—a Canadian charity—has been working hard to remedy the frequently overlooked water and sanitation crisis. More than 780 million people worldwide lack access to clean water, and a further 2.5 billion lack access to basic sanitation. With the help of generous Canadians, WaterCan introduces sustainable, long-term water, sanitation, and hygiene education programs to communities in need. In the 25 years since WaterCan was founded, more than 1.2 million children, women, and men in the world's most impoverished regions have gained access to clean water through WaterCan's programs-a key step in the process of building healthy and efficient communities.

Niki Maretta
1-888-908-0835 ext. 304