Ben Mulroney to Lead Canadian Charity WaterCan's
"Kilimanjaro Climb for Life" in October 2012


Thirst for Clean Water Accessibility Prompts Brave Canadians to
Scale Mount Kilimanjaro to Fundraise for WaterCan
www.WaterCan.com/25

Ottawa, Ontario, April 16, 2012 – In celebration of its 25th anniversary, WaterCan is proud to announce an exciting new campaign led by the organization's newly appointed National Ambassador, Ben Mulroney: KILIMANJARO CLIMB FOR LIFE.

The Kilimanjaro Climb for Life—scheduled for October 12 to 26, 2012—will challenge brave Canadians to scale Africa's renowned mountain, which towers 19,341 feet above sea level.

To help reach WaterCan's fundraising goals, Ben Mulroney will engage the public by broadcasting a series of podcasts and photos via social media as he scales Mount Kilimanjaro. "My goal is for this campaign to inspire Canadians to support WaterCan's mission of bringing sustainable water solutions to those in need," says Mulroney, anchor of CTV's eTalk.

"WaterCan is thrilled that Ben Mulroney is leading this extraordinary climb as the organization's new National Ambassador," says WaterCan Executive Director, George Yap. "Mulroney has generously donated his time to fundraise for the campaign, and lead the team of approximately 20 Canadians on this journey up Kilimanjaro. This team—comprising industry leaders, including photographer Peter Bregg and Paul Smith, Chairman of VIA Rail—will serve as an inspiring example of Canada's global reputation as a dynamic and forward-thinking nation."

Through WaterCan's mobile fundraising initiative, people can text H20 to 45678 to donate $10 towards WaterCan's Kilimanjaro Climb for Life campaign.


About WaterCan (www.WaterCan.com)

Since 1987, WaterCan—a Canadian charity—has been working hard to remedy the frequently overlooked water and sanitation crisis. More than 780 million people worldwide lack access to clean water, and a further 2.5 billion lack access to basic sanitation. With the help of generous Canadians, WaterCan introduces sustainable, long-term water, sanitation, and hygiene education programs to communities in need. In the 25 years since WaterCan was founded, more than 1.2 million children, women, and men in the world's most impoverished regions have gained access to clean water through WaterCan's programs—a key step in the process of building healthy and efficient communities.


MEDIA INQUIRIES:
Niki Maretta
teamwatercan@inboxcommunications.com
1-888-908-0835 ext. 304