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Aveda 2012 Earth Month Campaign Blows Campaign Goal out of the Water: Raises $529,000

Each year, for the past six, Aveda Canada has mobilized its network in an inspiring demonstration of support for clean water rights and access in Africa.

The 2012 Earth Month Campaign was no different.

Over 150 salon, store and spa teams actively fundraised and thousands participated in the Walk for Water hosted in 19 cities and towns across Canada on Earth Day (April 22). This groundbreaking effort raised $529,000 to support WaterCan's clean water projects in eastern Africa!

Aveda's lifetime contribution has now exceeded 1.8 million dollars, enough to provide clean water and sanitation to 72,000 people!

WaterCan wishes to wholeheartedly thank the Aveda-Collega network - owners, employees, clients, families and friends - across Canada for all of the heart and energy you've poured into this year's campaign. Without a doubt, you are living and breathing Aveda's mission of setting "...an example for environmental leadership and responsiblity, not just in the world of beauty, but around the world."

View Photos and Learn More or Watch Video of Ray Civelo

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