For the fourth consecutive year, WaterCan is proud to be Aveda's exclusive Earth Month partner in Canada! Over the past three years the Collega Aveda network in Canada has raised over $850,000 in support of WaterCan's clean water and sanitation projects throughout eastern Africa.
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Aveda's commitment to Earth Month:
Having celebrated Earth Day since the Company's founding in 1978, the activist-based brand pioneered Earth Month in April 1999. Aveda has since raised more than $18 million for organizations that directly affect environmental change, and $12 million for water-related causes alone over the past four years.
2011 Aveda Earth Month Campaign:
Every 21 seconds a child dies from lack of access to clean water. Throughout the month of April, Aveda's 2011 Earth Month campaign will unite its network professionals and guests globally to raise $4 million to protect clean water. The Collega Aveda network in Canada seeks to raise $400,000.
What is the Walk for Water?
Aveda's key fundraising project includes their fifth annual Walk for Water held across the nation on April 27, 2011. This walk will unite Water Warriors from 16 cities nation-wide in a 6 km walk – this is the average distance a young girl or woman in East Africa must walk to access clean water. Through the walk they aim to generate awareness of the global water crisis.
2010 CANADIAN EARTH MONTH RESULTS
The successful fourth-annual Canada-wide Earth Month 2010 campaign resulted in over $325,000 raised and engaged 2,000 walkers across 17 cities. In 2010, the motivating event went international as Aveda, inspired by landmark efforts in Canada, initiated a series of walks in the US and major cities through Europe to raise awareness, funds and excitement of the need to protect clean water. Thank you to every Aveda salon owner and employee as well as friends and family members who supported Earth Month efforts for WaterCan. It was a huge task and you achieved it together. Through your efforts, you have helped improve the lives of 13,000 individuals in eastern Africa.
